New Media – What’s next for content and creativity (Audio from the RSA event on April 8, 2009)

Categories: Media Futurist
Written By: Gerd Leonhard

Picture 57 I just found this audio stream (below) via a link to Gravity Lab Media; the RSA event on April 8 was great so it's worth blogging on it again.  A reminder of the topics that were discussed: "The
internet is fundamentally disrupting the traditional mainstream content
distribution and selling models, starting with music and games,
followed by TV, film, books and print publishing. Soon everyone will be “always on”, mobile and hyper-connected, and
everything will available all the time. How will content be created,
distributed, marketed, consumed, and paid for? Who will do what, for
whom, and how will the traditional players such as broadcasters, record
labels, publishers and distributors adjust to the new landscape? If new
players, starting with telecoms, device makers, advertisers and brands,
indeed move into the content business, what will be their challenges
and opportunities? Given the challenging financial climate, how do we reconcile the
need to reward enterprise and secure sustainable revenue streams, with
the expectations and demands of the “freeconomics” generation…"

Speakers: Gerd Leonhard, media futurist, author and blogger; Richard Titus, Controller of Future Media, Audio, Music & Mobile, BBC; David A. Smith, chief executive of Global Futures and Foresight (GFF).

Listen to the panel discussion (mp3)

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