In 2005 Fortune magazine published a piece by Adam Lashinsky called Burning Sensation, which described the threat craigslist posed to newspapers. But it didn’t ignore the threat that other tech companies posed to craigslist.
Even as Craigslist flexes its considerable muscles, the disruptor is facing the challenge of disruption… eBay has started Kijiji, a classified business for non-U.S. markets that can only be described as Craigslist-like. Netscape co-founder Marc Andreessen is behind a company called Ning, whose software includes an application called Anytown Marketplace that can build online classified sites. The biggest threat, as usual, is Google. It has introduced Google Base, where users can upload anything–e.g., “49ers tickets for sale”–into its searchable database. Piper Jaffray analyst Safa Rashtchy calls Google Base “Craigslist on steroids.” Google’s technological prowess–and money–mean it can add features in weeks that Craigslist has contemplated for years.
Three years later the story was still the same. “Nimble start-ups like Kijiji and Oodle are challenging Craigslist’s long-standing reign as the undisputed leader in web classified ads,” announced Time. The story, “Taking Aim at Craigslist,” by Anita Hamilton, continued like this:
If you’ve never heard of a website called Kijiji, you’re not alone. Named for the Swahili word for “village,” this ...