In June, the Newspaper Association of America went on a “paid content” info hunt, reminiscent of those fact-finding missions that Congress likes so much. In the end, 11 companies, among them Google (NSDQ: GOOG), Microsoft (NSDQ: MSFT) and IBM, took part in the in-depth look at various ways to literally make content pay—some at their own request, some picked by an industry task force. (The Wall Street Journal was willing to chat but not to share details.) The group includes five startups developing options: CircLabs, Journalism Online, Mather Economics, NewsNav and ViewPass. But, as the NAA says in the preface to its report (pdf), it’s not a comprehensive review of “monetization solutions” and, as we might expect from an org trying to avoid antitrust implications, the results are as vanilla as it gets. Very Dragnet but without a solution.
The NAA has posted the report and the responses to the Request for Information (some more informative than others.) I’ll have more after I get through it all but here’s a look at the answers from Google, the company that has become a symbol for everything publishers want and all that they fear. Left unwritten: this is really a Google-plus concept, ...